Lego to launch Lego Universe, a virtual world

World Mirror
Written by Team Josh
Sunday, 04 May 2008
Millions of children all around the world create their own imaginary work using Lego bricks each year, and spend hours – 5 billion, in fact. Now, the manufacturer wants to take them online to “Lego Universe”, a virtual world for fans of the ubiquitous toy. Lego Universe will let players create online versions of themselves and interact with each other. “We want to make the connection between digital play and physical play,” said Mark William Hansen, who is in charge of Lego Universe. “The physical experience is our core; the digital experience will never replace the physical experience, but it’s a nice add-on.” Lego Universe will blend real-world style environments with characters and buildings made of digital plastic pieces. A forest would have less bricks in the background, while a city would lend itself to being made nearly entirely with bricks. Each player’s avatar, or online persona, will be a customisable digital version of Lego mini-figures. Lego Universe will also require users to spend virtual money to buy virtual bricks. Users will also be able to order the physical versions of their online creations and have them delivered to them. Set as favorite Bookmark Email This Hits: 184 Trackback(0) TrackBack URI for this entry Comments (0) Subscribe to this comment's feed Write comment Name Website Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters