Pepsi and Coke engaged in making spoof of each other

Media News
Written by Team Josh
Friday, 09 May 2008
The two soft drink majors, PepsiCo and Coca-Cola, beginning the summer with new ads and then spoofs of each other’s ads. This session, it was Coke who started this war by makin a spoof on Pepsi's "Youngistan" AD. PepsiCo’s Youngistaan ad featured Hindi film actor Ranbir Kapoor trying to climb up to the balcony of his girlfriend, Deepika Padukone, for a Pepsi (ostensibly) and crashing down before Padukone’s irate brother, played by superstar Shah Rukh Khan. Questioned by Khan, Kapoor casts around and comes up with the reply that he is an extraterrestrial being from Youngistaan, who has come to protect Padukone. The gullible Khan lets him into the house. In the next scene, Kapoor is shown comfortably ensconced in Padukone’s room, asking her for the Pepsi. The tagline comes on, ‘Yeh hai Youngistaan meri jaan.’ Coca-Cola’s brand, Sprite, spoofed the ad by showing a Kapoor look-alike seeking to gain entry into Padukone’s house, but being turned away by a Khan look-alike. While this is happening, the Sprite model comes up and rings the doorbell. When Khan asks him where he’s come from, he says he is a neighbour. Khan lets him in without a fuss. Then the punchline appears, ‘Yeh hai Hindustan meri jaan’. Now it was Pepsi's turn to answer. And they came up with a spoof on Coca-Cola’s second cola brand, Thums Up. In the new Thums up ad, Akshay Kumar, zipping in a car through narrow backstreets for a bottle of Thums Up. Once he’s got his Thums Up, however, Kumar relaxes and the car crashes. In the next scene, he is in hospital, heavily injured, but happy because his Thums Up is safe. Pepsi came up with the spoof, to promote the Pepsi My Can. In the spoof an injured look-alike of Kumar was seen lying in hospital, looking at his thumb and saying to himself, “Agar tumhe kuchh ho jaata to?” His girlfriend smiles to see his concern for her, but then realises he’s referring to his thumb. Just as she is about to walk away in a huff, two young boys step in to show their concern for Kumar. One of them asks, “Kya hua Uncle? Traffic police ne maara?” The other responds, “Shayad public ne maara hoga. Kyoon is umar main aise gaadi chalate ho?” The two keep bantering in this vein, till finally, one of them asks, “Kya Uncle! Kya ek bottle ke liye sab jagah ghoomte rehte ho?” The other guy quips, “Pepsi piya karo, har jagah milti hai.” The tug of war is on. Set as favorite Bookmark Email This Hits: 982 Trackback(0) TrackBack URI for this entry Comments (0) Subscribe to this comment's feed Write comment Name Website Comment smaller \| bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Write the displayed characters
Last Updated ( Friday, 09 May 2008 )