Amul to open virtual parlor on Second Life Print E-mail
Media News
Written by Team Josh   
Thursday, 05 June 2008

ImageAmul, India's leading dairy is all set to make it's presence on virtual world. A media portal reports that Amul is making its presence in Second Life in March by setting up its virtual parlor.

Trimensions, a Gurgaon based company, is helping Amul to develop its existence on Second Life. Amul is planning to buy eight-10 islands, equal to 160 acres of virtual land, in Second Life to set up a simulation of its production and distribution facility.

The objective behind launching a virtual setup is to demonstrate its functioning to the consumers, and experiment with any change in the production or distribution system virtually before executing it in the real world.

[via: afaqs.com

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