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Advancing the protest movement launched by acclaimed Hindu leader of US Rajan Zed starting in March last; Bhavna Shinde, representing Hindu Janjagruti Samiti and Sanatan Sanstha, has appealed to Singapore Media Development Authority (MDA) to assign "The Love Guru" its highest "R21" (Restricted 21) rating instead of currently held "NC 16", saying " 'The Love Guru' blatantly ridicules and denigrates Hinduism and Hindu concepts".

In a communiqué to Singapore MDA, Shinde wrote, "Cinema is a powerful medium and it can create stereotypes in the minds of some audiences, especially in the minds of younger audiences, who are passing through an impressionable phase. We do not want the next generation of Singapore growing up with a distorted view of Hinduism and Hindus."

Rajan Zed, supported by some other organizations, has given a worldwide boycott call for this movie by Hindus and other religious people because it lampoons Hinduism and Hindu concepts and uses Hindu terms frivolously. Zed, who is urging other people of faith (besides Hindus) also to boycott the movie, says, "Today it is Hinduism, tomorrow Hollywood might attempt to denigrate another religion/denomination."

In Singapore, "NC16" rated films are suitable for 16 and above, while "R21" films are suitable for aged 21 and above. "The Love Guru" is reportedly scheduled to be released in Singapore on September four.

Rajan Zed stresses that the broader aim of boycott against this movie is to protect the interests of various minorities and ethnicities and save them from future ridicule.

"The Love Guru" opened June 20 in USA and Canada and will be released in different parts of the world in the near future. The film did not performed well on Box Office so far.