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Now no one can now use the name of Mallika Sherawat for promoting products without her prior permission. She has now registered her name, and now has a trademark of her own name. It means that henceforth no one can use her name for publicity or for any other commercial purpose without her consent.

Mallika has been at the receiving end in the recent past. She had a problem recently when her name was used in the publicity of the film Welcome, when she had only made a special appearance in the film. To avoid such things happening again in future.

Mallika's lawyer, Sumit Agrawal confirms the news and says, “Yes, it was long overdue and the formal procedure is currently on. We have laid claim upon the name. It is a common practice in the west and many celebrities in the west have their own trademark. Now no one can use her name or photograph to sell their product. “

Ok producers, you better take permission from angry young lady before publishing her name on publicity materials, now on wards.