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Now air kiss is being considered as an out dated fashion. On the party scene, lip-to-lip kissing is new fashion mantra.
 
According to the Daily Telegraph, London Fashion Week and the GQ Men of the Year Awards were rife with the highly intimate kisses.
 
"On the party scene, air kissing - that horrible ''mwah, mwah'' used by the kind of people who know your job title and dress size but forget your name - is out. Instead, there’s a far worse social plague doing the rounds: being kissed on the mouth “the paper said.
 
Some experts say lip kissing is special and should be reserved for someone very special to you. But there are people who believe that lip kissing is not a sexual thing.

British behavioural expert Judi James says, "It’s not a sexual thing: there is increasing evidence of it between parents and sons and daughters, as well as heterosexual men,"

But most of the socialites are not very keen to indulge into this fashion. Lip kissing is something very special to them, preserved for someone special.