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Remember Phoonk? The producers of that film are back with new offer. Earlier they offered Rs. 5 lakh cash reward to anyone who dares to watch Phoonk alone. Now, they are coming up with even big prize.

With the release of their comic film Khallballi around the corner, they are challenging the audience to keep a straight face during the film and win Rs. 10 lakh. They claim that the film, that has a host of comedians, will have you in splits.

Azam Khan, the Managing Director of the production house tells us, "People can participate by sending an SMS. A maximum of five contestants will be shortlisted and brought to Mumbai to test their ability to hold their laughter."