|
Paanchvi Pass clean bowled by IPL |
|
|
|
Media News
|
|
Written by Team Josh
|
|
Thursday, 08 May 2008 |
 IPL has bowled out much hyped Shahrukh show, "Kya Aap Panchavi Pass se Tez Hain", and how! Due to the DLF Indian Premier League, Star Plus has decided to air repeat telecasts of Shah Rukh Khan-anchored quiz show Kya Aap Panchvi Pass Se Tez Hai? till June 1, the day the Twenty20 league concludes.
Despite doubts, Star has started Shahrukh show while IPL is on full swing.
Episodes of the Shah Rukh Khan starrer, which is the Indian version of Are You Smarter Than A Fifth Grader?, which air on Friday, Saturday and Sunday (8 to 9 pm), will now be repeated Monday to Wednesday (11:30 to 12:30 pm) and a back-to-back slot on Sunday (1 to 4 pm).
Commercials aired during the original show time will also be re-run without charging advertisers additional fee.
As per an excutive of a leading media agency, advertisers did not expect very high ratings but given that advertisers have spent high amounts on the show, brands do want value for money. The ratings could have been higher if DLF IPL wasn't on air at the same time.
Trackback(0)
|
|
Last Updated ( Thursday, 08 May 2008 )
|
Headstart 
TrackBack URI for this entry
Subscribe to this comment's feed